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Terme préférentiel

negative campaigning  

Définition

  • Negative campaigning is trying to win an advantage in elections by referring to negative aspects of an opponent, rather than emphasizing one's positive attributes or preferred policies. Negative campaigning became commonplace in modern electorate campaigns, particularly in the United States, but also in many other countries such as Russia and the UK. Certain forms of negative campaigning are as old as communities with an electorate. [Source: Encyclopedia of Social Media and Politics; Negative Campaigning]

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http://data.loterre.fr/ark:/67375/N9J-F3CQJ1TL-5

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