Concept information
Terme préférentiel
pricing ethics
Définition
- Pricing, one of the four functions of marketing (along with product, place, and promotion), is a dynamic process by which buyers and sellers determine what, and how many, units of wealth should be exchanged for a needed product or service. Buyers and sellers have differing goals in this exchange process. [Source: Encyclopedia of Business Ethics and Society; Pricing, Ethical Issues In]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-F3Z82S3V-C
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}