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Concept information

Terme préférentiel

mass media  

Définition

  • Mass media is typically defined as a form of technology (including radio, film, and television, but also encompassing newspapers, magazines, and book publishing, as well as advertising, marketing, and public relations) or institutional organization (Time-Warner, RCA, BBC, AOL, Al-Jazeera, and so on). Beyond these narrow definitions, mass media also encompasses shifting cultural forms shaping human perception and possibilities for social change. [Source: Encyclopedia of Environment and Society; Mass Media]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-F9BWWF5W-3

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