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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

audience research companies  

Définition

  • Largely because of advertiser demand for reader, listener, and viewer information, print and electronic media spend millions of dollars each year obtaining those data. They rarely develop the data themselves as that is seen as an obvious conflict of interest. [Source: Encyclopedia of Journalism; Audience Research Companies]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-FVZVN9PK-3

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