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... > social science subjects > health and social care > health and society > cancer and society > media > negative advertising
... > social science subjects > criminology and criminal justice > criminology > sociocultural context and popular culture > media > negative advertising
... > social science subjects > business and management > marketing (business) > marketing > media > negative advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > media > negative advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > media > negative advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > media > negative advertising
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > media > negative advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > media > negative advertising
... > social science subjects > politics and international relations > political science > political communications > media > negative advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > media > negative advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > media > negative advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > media > negative advertising
... > social science subjects > library and information science > information science > publishing > journalism > political communications > media > negative advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > media > negative advertising
... > social science subjects > communication and media studies > communication studies > political communications > media > negative advertising
... > social science subjects > politics and international relations > governance > disaster relief > disaster relief methods and practices > media > negative advertising
... > social science subjects > business and management > management settings > business management > governance > disaster relief > disaster relief methods and practices > media > negative advertising
... > social science subjects > sociology > social problems > social problems encyc > community, culture, and change > media > negative advertising
... > social science subjects > criminology and criminal justice > criminology > race and crime > media > negative advertising

Terme préférentiel

negative advertising  

Définition

  • Negative political advertising is the process by which candidates, parties, and groups promote themselves and their viewpoints by attacking the opposition in a paid space or time medium. Unlike positive political advertising messages, which give potential voters reasons to vote for a candidate or an issue, a negative ad provides information on why potential voters should not vote for the opposing candidate or issue position. [Source: Encyclopedia of Political Communication; Negative Advertising]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-FW1S2Z1P-H

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