Concept information
Terme préférentiel
consumer needs and wants
Définition
- Needs and wants reside within the discipline of motivation and are closely interlinked. Needs are the manifestation of physiological, personal, and/or social motives and wants are the means of fulfilling them. [Source: Encyclopedia of Business in Today's World; Consumer Needs and Wants]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-FX6HNRK7-N
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