Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Concept information

Terme préférentiel

gender and advertising  

Définition

  • For parents, teachers, and gender studies scholars, a primary concern about print advertising is its stereo-typical representation of males and females. As a part of the broader category of media, advertising plays a role in the socialization of its viewers. [Source: Encyclopedia of Children, Adolescents, and the Media; Advertising, Gender and]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-FXBFR5Z8-R

Télécharger ce concept :