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... > social science subjects > business and management > marketing (business) > consumer culture > concepts in consumer culture > Diderot effect

Terme préférentiel

Diderot effect  

Définition

  • The Diderot effect is a term used to describe the impact of acquiring a good so superior in quality and style to one that is currently owned by a consumer that this good immediately renders the current item, along with all others used in the same context as the item, unacceptable. The term has its roots in an essay written by the French Enlightenment scholar Denis Diderot in 1769 and first published in 1772. [Source: Encyclopedia of Consumer Culture; Diderot Effect]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-FZ4QPZB7-6

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