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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

allowances  

Définition

  • a general term for price reductions, payments, or other considerations given by a manufacturer to distribution channel members, such as retailers, to encourage them to do something on behalf of the manufacturer's product; e.g.,. . [Source: Dictionary of Marketing Communications; Allowances]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-G2QP7H02-9

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