Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

Concept information

Terme préférentiel

fear appeals  

Définition

  • Fear appeals are messages designed to scare people by describing a threat that is both personally relevant and serious. Fear appeals are one type of motivational appeal, which can be broadly defined as a message intended to increase an individual's drive to engage in a particular behavior. [Source: Encyclopedia of Science and Technology Communication; Fear Appeals]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-GGBSFWQG-1

Télécharger ce concept :