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Concept information

Terme préférentiel

advertorials  

Définition

  • An advertorial is any form of paid editorial material that has been written, designed, and executed so as to resemble a news story, editorial, or other content. Advertorials form two broad categories depending on their desired outcome. [Source: Encyclopedia of Journalism; Advertorials]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-GZJ4XT3D-3

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