Concept information
Terme préférentiel
marketing objectives
Définition
- what is to be accomplished in the performance of marketing activities and the marketing program; stated in terms of sales volume, market share, profit, return-on-investment, or other basis. [Source: Dictionary of Marketing Communications; Marketing Objectives]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-H1H13HV1-1
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