Concept information
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social psychology
judgment and decision making
decision making
the psychology underlying decision making
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mental processes
thinking (psychology)
decision making
the psychology underlying decision making
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cognitive psychology
thinking (psychology)
decision making
the psychology underlying decision making
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learning and perception
cognitive processes
decision making
the psychology underlying decision making
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process approach to leadership
situational leadership
decision making
the psychology underlying decision making
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business and management
management skills
decision making
the psychology underlying decision making
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crisis management
civil crisis management
decision making
the psychology underlying decision making
...
crisis management
civil crisis management
decision making
the psychology underlying decision making
Terme préférentiel
mental accounting
Définition
- The terms mental account and mental accounting were coined in the 1980s by Richard Thaler to refer to certain mental representations (accounts) and cognitive processes (accounting) related to decision outcomes and events, particularly transactions involving money. It is useful to distinguish core mental accounts, which are relatively stable structures, from specific mental accounts constructed to represent a new economic decision. [Source: Encyclopedia of Medical Decision Making; Mental Accounting]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-HH994SJ6-D
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