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Concept information

Terme préférentiel

advertising fraud  

Définition

  • ADVERTISING FRAUD is generally defined as advertising that is misleading in any material respect, either explicitly or indirectly through representations made in a statement or combination of statements, and any failure to reveal material facts. A statement or representation in an advertisement may also be false or fraudulent when it constitutes a half-truth.The legal definition is much stricter than common sense, which requires the element of “deception” in advertising to establish the illegality. [Source: Encyclopedia of White-Collar & Corporate Crime; Advertising Fraud]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-HJCPN09K-F

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