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Concept information

social science subjects > business and management > business ethics > marketing ethics > multinational marketing

Terme préférentiel

multinational marketing  

Définition

  • Multinational marketing involves the domestic firm extending its products into multiple foreign markets. Multinational marketing examines the discrete differences between domestic and foreign markets. [Source: Encyclopedia of Business Ethics and Society; Multinational Marketing]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-J1TJJHMX-S

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