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Concept information

social science subjects > health and social care > health care management > marketing and customer value > intensive distribution

Terme préférentiel

intensive distribution  

Définition

  • a marketing strategy whereby a manufacturer sells its product in most every possible location to virtually any retailer who is willing to carry it, with quite minimum standards that must be met by the available retailers; also called mass distribution. [Source: Dictionary of Marketing Communications; Intensive Distribution]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-J7G4G712-F

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