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Concept information

Terme préférentiel

franchisee and franchisor  

Définition

  • Franchising is a popular way of expanding a business, and the model has a very long history of success. Because franchise arrangements are so flexible, they can be implemented in a variety of industries. [Source: Encyclopedia of New Venture Management; Franchisee and Franchisor]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-J805TM4P-7

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