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SAGE Social Science Thesaurus

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Concept information

... > social science subjects > communication and media studies > communication studies > types of communication > mass communication > publicity
... > social science subjects > counseling and psychotherapy > counseling programs > substance abuse treatment > prevention theories, research, techniques, strategies, and effectiveness > information dissemination > publicity
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > information dissemination > publicity

Terme préférentiel

publicity  

Définition

  • Publicity is the collective efforts of an organization's communicators to attract attention for an organizational initiative, product, or service. Consideration of publicity, its historical practice, and continuing use as a promotional vehicle may be changing because of advancements in communication technology and public use of digital and social media tools. [Source: Encyclopedia of Sports Management and Marketing; Publicity]

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URI

http://data.loterre.fr/ark:/67375/N9J-JV1NBK14-D

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