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Concept information

social science subjects > health and social care > health care management > marketing and customer value > marketing plan

Terme préférentiel

marketing plan  

Définition

  • A marketing plan is the road map that guides an organization in its efforts to achieve its objectives in its marketplace. Marketing plans should be specific to a particular brand or product or service category and should be consistent with the firm' overall strategic plans. [Source: Encyclopedia of Health Care Management; Marketing Plan]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-K7F7N0PT-5

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