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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

commercial television and radio in schools  

Définition

  • Commercial television and commercial radio came into schools notably later than advertising and marketing into media in general. Whereas the marketing trend began in the early 1920s, commercial television did not enter schools until 1979. [Source: Encyclopedia of Children, Adolescents, and the Media; Commercial Television and Radio in Schools]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-KN5R3QGX-3

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