: SAGE: majority and minority influence

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majority and minority influence

The existence and influence of majority and minority factions within small groups have been topics of interest since the 1950s and the seminal work of Solomon E. Asch on conformity to group pressure with respect to perceptions. The effects of majority and minority influence on behavior and attitudes with consideration for a leader's role in managing the influence process are becoming more important as the diversity of groups within the workforce as well as within other contexts continues to increase. [Source: Encyclopedia of Leadership; Majority and Minority Influence]

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