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Concept information

Terme préférentiel

media relations  

Définition

  • Sport managers and marketing organizations thrive on media attention. Reaching the public with messages in an attempt to entertain, inform, and persuade are their primary goals; the public, which possesses the right to know, expects the media to comply. [Source: Encyclopedia of Sports Management and Marketing; Media Relations]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-KZ6Q1G0B-N

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