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willie horton ad  

Définition

  • The Willie Horton ad was a political television advertisement used by those sympathetic to Republican George H. W. Bush's campaign during the 1988 presidential election against Democratic nominee Michael Dukakis. The attack ad emphasized Dukakis's support of a weekend furlough program in his home state of Massachusetts, where he served as governor. [Source: Encyclopedia of Political Communication; Willie Horton Ad]

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http://data.loterre.fr/ark:/67375/N9J-KZNRQW8D-P

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