Concept information
...
business and management
entrepreneurship
new venture management
legal issues in entrepreneurship
...
politics and international relations
political science
rights and freedoms
intellectual property
Terme préférentiel
trademarks
Définition
- Trademarks are commercial symbols to which legally enforceable rights are attached, which are intended to protect businesses' brand value (known as “goodwill”) and protect consumers against confusion about the source of goods or services caused by deceptive branding practices. Key Concepts Trademarks are adopted by businesses and then recognized as private property through the operation of law. [Source: Encyclopedia of Consumer Culture; Trademarks]
Concept générique
Concepts spécifiques
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-L0GV38F8-Q
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