Concept information
Terme préférentiel
market research
Définition
- Market research examines the operating environment of a corporation. It includes all of the processes and operations that deal with the systematic acquisition of knowledge, including searching for, collecting, analyzing, and interpreting information. [Source: Encyclopedia of Business in Today's World; Market Research]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-M2BV9116-R
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