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Concept information

Terme préférentiel

market research  

Définition

  • Market research examines the operating environment of a corporation. It includes all of the processes and operations that deal with the systematic acquisition of knowledge, including searching for, collecting, analyzing, and interpreting information. [Source: Encyclopedia of Business in Today's World; Market Research]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-M2BV9116-R

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