Concept information
Terme préférentiel
not-for-profit marketing
Définition
- the marketing programs and activities of non-profit-seeking organizations, such as government agencies, colleges and universities, museums, social service agencies, or trade associations. [Source: Dictionary of Marketing Communications; Not-For-Profit Marketing]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-M3MPTQN4-T
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