Concept information
Terme préférentiel
substitute product
Définition
- A substitute product is a product for which another product can provide a similar level, or an acceptable level, of satisfaction to the customer on the particular purchase or usage occasion. Coca-Cola and Pepsi-Cola are obvious examples of substitute products for each other. [Source: Encyclopedia of Health Care Management; Substitute Product]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-MNRCFJG9-R
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