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... > social science subjects > business and management > marketing (business) > marketing > advertising > adult mediation of advertising effects
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > adult mediation of advertising effects
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > adult mediation of advertising effects
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > adult mediation of advertising effects
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > adult mediation of advertising effects
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > adult mediation of advertising effects
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > adult mediation of advertising effects
... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > adult mediation of advertising effects

Terme préférentiel

adult mediation of advertising effects  

Définition

  • Active mediation is the most direct means of intervention among the four ways in which scholars commonly believe that parents and significant others influence the uses and effects of media among children and adolescents. The other methods are behavioral modeling, general communication norms, and rule making. [Source: Encyclopedia of Children, Adolescents, and the Media; Adult Mediation of Advertising Effects]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-MWVT6G83-T

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