Concept information
Terme préférentiel
content in food advertising
Définition
- The content of food advertising targeting children and adolescents has remained startlingly stable over the past 30 years. Although various modes of advertising to children exist, television has been the predominant mode of persuasive appeals. [Source: Encyclopedia of Children, Adolescents, and the Media; Food Advertising, Content in]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-N6RQ44S8-H
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