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... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial characteristics and skills > competitive intelligence

Terme préférentiel

competitive intelligence  

Définition

  • Competitive intelligence is the ability to predict competitors' next moves. In the context of new ventures, the ability to anticipate incumbents' actions provides a preview of the future. [Source: Encyclopedia of New Venture Management; Competitive Intelligence]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-NFFXQGBL-5

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