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... > social science subjects > communication and media studies > communication studies > science and technology communication > changing awareness, opinion, and behavior > communication campaigns in health and environment

Terme préférentiel

communication campaigns in health and environment  

Définition

  • Communication campaigns have functioned as vehicles of public information and persuasion throughout history. Issues driving them have included religion, politics, and culture—and more recently, the marketing of commercial goods and services, value-driven causes, and economic and social development. [Source: Encyclopedia of Science and Technology Communication; Communication Campaigns in Health and Environment]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-NGR9390R-J

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