Concept information
Terme préférentiel
undifferentiated marketing
Définition
- a marketing strategy whereby a firm or organization pursues the whole market with one product and one marketing program, choosing not to recognize different market segments; also called mass marketing. [Source: Dictionary of Marketing Communications; Undifferentiated Marketing]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-NTW47225-X
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