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Concept information

social science subjects > psychology > social psychology > judgment and decision making > behavioral economics
social science subjects > economics > applied economics > behavioral economics

Terme préférentiel

behavioral economics  

Définition

  • Behavioral economics uses insights from human psychology to investigate how individuals actually make decisions. In contrast to neoclassical economics theory, which generally posits that individuals are rational decision makers who are capable of maximizing personal welfare, behavioral economics theorists build models of economic decision making that take account of human errors and limitations. [Source: Encyclopedia of Business Ethics and Society; Economics, Behavioral]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-NVKBWT66-X

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