Passer au contenu principal

SAGE Social Science Thesaurus

Choisissez le vocabulaire dans lequel chercher

aligner
annoter
télécharger

Concept information

social science subjects > communication and media studies > media studies > media research

Terme préférentiel

media research  

Définition

  • gathering and interpreting data related to the reach and effectiveness of advertising media and media vehicles to facilitate information-based media decisions on budget allocations, selection of media vehicles to reach the target audience, scheduling, and other decisions. [Source: Dictionary of Marketing Communications; Media Research]

Concept générique

Concepts spécifiques

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-NVP1SSJC-3

Télécharger ce concept :

RDF/XML TURTLE JSON-LD