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Concept information

Terme préférentiel

diagnostics  

Définition

  • in marketing and advertising research, a broad range of techniques involving data collection and analysis to acquire feedback from consumers on a variety of marketing, advertising, and promotion issues, for the purpose of gaining insight to aid the development and implementation of future marketing communications programs. [Source: Dictionary of Marketing Communications; Diagnostics]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-PMT5JWKC-3

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