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SAGE Social Science Thesaurus

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Concept information

Terme préférentiel

blinking  

Définition

  • a media scheduling pattern consisting of many short periods (flights) of advertising alternated with short periods of no advertising at all (hiatuses); e.g., one week on, one week off, alternating over a period of time. [Source: Dictionary of Marketing Communications; Blinking]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-PP2SLC0P-9

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