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Concept information

Terme préférentiel

direct-to-consumer advertising  

Définition

  • In healthcare, the term direct-to-consumer advertising (DTCA) refers to the promotion of drugs and medical devices by their manufacturers directly to prospective users. Advertising to users via the media, such as newspapers, magazines, radio, television, the Internet, pamphlets and brochures, billboards, and direct mailing, is considered DTCA. [Source: Encyclopedia of Health Services Research; Direct-to-Consumer Advertising]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-PTV62XP8-Q

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