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SAGE Social Science Thesaurus

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Concept information

... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > consumers and audiences > audience research
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > consumers and audiences > audience research
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > consumers and audiences > audience research
... > social science subjects > library and information science > information science > publishing > journalism > consumers and audiences > audience research
... > social science subjects > communication and media studies > media studies > media forms > journalism > consumers and audiences > audience research

Terme préférentiel

audience research  

Définition

  • News media are increasingly guided by audience research in making decisions about what stories to cover, to what depth, and in what fashion. Critics argue that “happy talk” infotainment is not really news, but some news executives point to research showing that such programming is exactly what many readers and viewers want. [Source: Encyclopedia of Journalism; Audience Research]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-PZKB8ZK1-1

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