Concept information
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Terme préférentiel
social marketing
Définition
- Social marketing is the application of traditional marketing tools and practices to promote social products rather than consumer goods and services. The term social marketing was coined in 1971 by Philip Kotler and Eduardo Roberto to describe socially based campaigns, though government agencies and nonprofit organizations had been using marketing practices many years beforehand. [Source: Encyclopedia of Political Communication; Social Marketing]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-Q6WL22D5-3
Concepts équivalents
concepts.sagepub.com
Equivalence exacte
id.nlm.nih.gov
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