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Terme préférentiel

media buying in politics  

Définition

  • Media buying in politics refers to the purchasing of advertising in print or electronic media by the candidate or his or her campaign. A media plan is developed early in a campaign and includes exactly which stations and newspapers the candidate wants to advertise in. [Source: Encyclopedia of Political Communication; Media Buying in Politics]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-QGW25HWN-3

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