Concept information
Terme préférentiel
complementary products
Définition
- goods that are consumed or used together and that are normally demanded together; the price of one complement and the demand for the other have an inverse relationship; e.g., an increase in the price of one results in the decrease of demand for the other. Examples: cameras and film, VCRs and videotape cassettes, fountain pens and ink, hot dogs and hot dog buns. [Source: Dictionary of Marketing Communications; Complementary Products]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-QTH88RJW-T
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