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Concept information

Terme préférentiel

tailored communications  

Définition

  • As used most often in current intervention research, tailoring denotes the strategy of providing materials, messages, and/or activities that are matched to characteristics of each individual participant (Kreuter, Farrell, Olevitch, & Brennan, 2000; Kreuter, Strecher, & Glassman, 1999; Rimer & Glassman, 1998). In effect, each individual receives a different version of intervention content. [Source: Encyclopedia of Health and Behavior; Tailored Communications]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-QXCL4ZD0-C

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