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social science subjects > business and management > entrepreneurship > new venture management > entrepreneurial marketing

Terme préférentiel

entrepreneurial marketing  

Définition

  • Since the first research symposium devoted to it in the early 1980s, entrepreneurial marketing (EM) has developed rapidly. At the start, EM was regarded equal to marketing in small and medium enterprises (SMEs). [Source: Encyclopedia of New Venture Management; Entrepreneurial Marketing]

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URI

http://data.loterre.fr/ark:/67375/N9J-R3SH29BW-1

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