Concept information
Terme préférentiel
public diplomacy
Définition
- Public diplomacy is the primary communication tool for governments to influence public opinion in foreign countries and as such, a vital tool in managing the reputation of countries. While traditional diplomacy is conducted between governments, public diplomacy is direct communication between a government (or governmental organization) and foreign citizens to evoke favorable opinions, attitudes, or behavior toward the country, its policies, and people. [Source: Encyclopedia of Public Relations; Public Diplomacy]
Concept générique
Appartient au groupe
URI
http://data.loterre.fr/ark:/67375/N9J-RLCG6DR9-3
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