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Terme préférentiel

foot-in-the-door technique  

Définition

  • Definition The foot-in-the-door is an influence technique based on the following idea: If you want someone to do a large favor for you, get him or her to do a small favor first. The power of the foot-in-the-door stems from its ability to start with a small, innocuous request and move on to a large, onerous request. [Source: Encyclopedia of Social Psychology; Foot-In-The-Door Technique]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-RVT4JRMR-C

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