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... > social science subjects > business and management > marketing (business) > marketing > media > movies > cigarette use in television and movies

Terme préférentiel

cigarette use in television and movies  

Définition

  • Historically, tobacco companies have garnered considerable publicity for various cigarette brands through product placement, which entails efforts to have product exposure during television shows and movies. Philip Morris, for example, had product placement arrangements for the movies License to Kill (featuring James Bond) and Superman II. Internal tobacco industry documents, made available to the public from litigation, reveal that in 1983 Brown and Williamson agreed to pay $500,000 to actor Sylvester Stallone in exchange for his smoking the company's brands in a minimum of five feature films. [Source: Encyclopedia of Children, Adolescents, and the Media; Cigarette Use in Television and Movies]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-RVWN60N5-V

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