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Terme préférentiel

internationalization  

Définition

  • In the past 20 years, an increasing number of firms have changed their orientation from domestic to international marketing and/or production. Internationalization is accordingly when firms extend their products or services in overseas markets, usually from their home country. [Source: Encyclopedia of Business in Today's World; Internationalization]

Concept générique

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-RZTMZQPG-L

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