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Terme préférentiel

anti-smoking campaigns  

Définition

  • Anti-smoking campaigns refers to purposeful efforts, usually involving some form of mass media, to reduce cigarette smoking in a population. These efforts include paid media campaigns to reduce cigarette smoking, anti-smoking campaigns that operate through donated media time, and coordinated attempts to generate awareness about negative aspects of smoking. [Source: Encyclopedia of Science and Technology Communication; Anti-Smoking Campaigns]

Appartient au groupe

URI

http://data.loterre.fr/ark:/67375/N9J-RZZGZQXW-F

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