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Concept information

social science subjects > business and management > business ethics > marketing ethics > ethics of persuasion

Terme préférentiel

ethics of persuasion  

Définition

  • When we purposely use communication to influence others (their values, attitudes, emotions, beliefs, and actions), then we are engaging in persuasion for or against something. Adding media to the mix, so that we can extend our influence, makes us propagandists. [Source: Encyclopedia of Business Ethics and Society; Ethics of Persuasion]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-S93FX53T-G

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