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... > social science subjects > psychology > social psychology > social psychology research > methods > lost letter technique
social science subjects > psychology > social psychology > social psychology research > lost letter technique

Terme préférentiel

lost letter technique  

Définition

  • Definition The lost letter technique is used to measure people's attitudes by dropping stamped letters addressed to various organizations in public areas and then recording how many of the letters are returned via the mail. It is assumed that people will be more likely to return a letter if it is addressed to an organization that they support than if it is addressed to an organization they do not support. [Source: Encyclopedia of Social Psychology; Lost Letter Technique]

Concept générique

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URI

http://data.loterre.fr/ark:/67375/N9J-SD3CDPPF-X

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